Inspired by Alias

Alias is an Italian brand that has written a key page in the history of Italian design, exporting Made in Italy quality to five continents. Alias saw the light of day in 1979 in Grumello del Monte, near Bergamo, on the initiative of a group of young designers including Enrico Baleri, Carlo Forcolini and Giandomenico Belotti. The Alias philosophy is based on three main principles that are correlated with each other, namely innovation, cross-cutting and technological ease. These values pushed Alias from a small company specializing in the production of home furnishings and home accessories to quickly gain a place among the world leaders in this industry.

The concept of innovation includes cooperation with internationally renowned designers, technological orientation and the use of new , high-quality materials. Versatility is another cornerstone of this company and runs through all collections

necessary and expressive and fits into any type of environment, from residential to contract and even outdoors. World-class, constantly evolving production, capable of adapting to the changing needs of modern living and work habits. Finally, the technological lightness translates into a robust manufacturing process where the products are manufactured within 0 km and delivered locally in Grumello del Monte and Motta di Livenza, the neighborhood where both plants are located.

Such design decisions and technology, together with the brand image and targeted marketing strategy, have allowed Alias products to become true Passepartout features and achieve success around the world. In fact, the company has nearly 1,000 stores worldwide, including the 1979 flagship store on Corso Monteforte in Milan, which created Giandomenico Belotti's spaghetti chair, which was then incorporated into the permanent MoMA collection in New York. Included. In 1982, Grand Master Mario Botta signed the Seconda-602 and Tonda 614 chairs for Alias, which are now in the catalog as part of the Botta collection. At the end of the 1980s, he began working with Alberto Meda. The Frame Chair opened a series of seating solutions that enriched the Frame collection until 2015. This production is growing and includes timeless pieces that stand for quality and excellence. Among others, the Lalegger chair by Riccardo Blumer was awarded the Compasso d'Oro in 1998. In 2011, Alias introduced new products to Salone del Mobile, Jasper Morrison's Tagliatelle stackable chairs and Pearson Lloyd's Eleven upholstered furniture. The latter is a fully-fledged modular, versatile and practical system designed for the comfort of people passing by or waiting in public spaces. The interior of the Salone del Mobile, designed by architects Stauffacher and Sanguineti, received the XXIII Special Mention. Compasso d'Oro Award. In 2019, Atelier Oï joined Alias and created the E la nave va sofa. The design consists of exposed slats inspired by the hulls of a boat that support the back cushions. In the same year, Michele De Lucchi designed the Trigono collection with the Trigono D-10 armchair and the 2-3 seater Trigono Sofa 2 and Trigono Sofa 3.

Alias outdoor and contractual solutions Alias equips not only the most exclusive residences for world, but also public and outdoor spaces. Commercial premises, waiting rooms, conference and lecture rooms, offices, libraries, hotels, bars, restaurants, night clubs, sports equipment and much more. It is in these contexts that the functionality and beauty of Alias products come into their own. A beauty recognizable by simple and light lines and a clean and rigorous design, the result of aesthetic research combined with technological innovation. In addition to the already mentioned Eleven system, it is worth mentioning the Flexus Paolo Rizzatto upholstery elements and the furniture system supplemented with Koby Patrick Norguet armchairs. A project signed by Simon Pengelly, the Landscape collection offers an ideal solution for the office, including a light and solid MDF executive desk, a system multi-workstation with sound-absorbing panels and a conference table. The Okome collection marks Nendo's entry into the Alias stable. This modular system of carved and rounded shapes creates a variety of seating configurations, including sofas, chaise lounges and pouffes, stylishly completing the lounge area. Upholstered with Serge ferrari®, camira® or kvadrat® eco-leather fabrics, they can be easily combined with the Okome coffee table with storage, ideal for storing cables. Alberto Meda has signed the Teak outdoor product line, consisting of garden chairs, benches and tables with an aluminum frame and teak slats, and Biplane, a series of aluminum and MDF tables for offices, waiting rooms and reception areas.