Inspired by Edra

Edra was founded in 1987 in Perignano, Tuscany, and is now famous worldwide for its high-quality residential interior design solutions that are a perfect combination of artistic tradition, technological research, valuable materials and craftsmanship. Through these years of endless product development, edra has managed to build a clear corporate identity based on its vision: to combine beauty with personal well-being. Founded by Valerio and Monika Mazzei, the second generation of the family of pioneering furniture designers, edra immediately distinguished itself with its philosophy: putting everything on exclusive products, created with durability in mind, that do not follow the latest trends. This has led the company to design sofas and other items so carefully that they can be considered unique, distinctive pieces that are passed down from generation to generation as souvenirs.

Edra's distinctive values are her commitment in technological research and a constant focus on design. It is on this basis that the company selects its architects and designers who eventually became successful professionals and famous names. This is what happened with Zaha Hadid, with the Campana brothers, Fernando and Humberto, with Francesco Binfaré who has been working with Edra since 1993, with Jacopo Foggini, Masanori Umeda, to name a few. All this until 2014, under the artistic and intellectual care of Massimo Morozzi, whom Edra remembers with fondness. Today, edra sofas, armchairs, beds, tables, cabinets and lamps form an unparalleled collection of elements that define a unique landscape. Behind each work there is a story, a universal message that brings people together at all latitudes. This has shaped the concept of a sofa that can easily adapt to different places and people, taking new shapes and positions to meet any special requirements. A sofa that changes its look like the Flap. One with interchangeable geometries, like On the Rocks. One that looks and feels cozy, like Pack or Sherazade. Timeless, like the Absolu. One that becomes a symbol of saving time for yourself, like the Grande Soffice, a new sofa that combines high comfort with extra-large dimensions.

The search for quality and the constant pursuit of product innovation leads edra to develop exclusive solutions for its sofas, as a result of many years of cooperation with Francesco Binfaré. One such solution is the "intelligent pillow", which can be shaped and shaped to find the most relaxing position with one hand movement. Another exclusive technology developed by edra research is Gellyfoam®, a patented material inspired by the biomedical industry that provides the highest comfort. Unexpected softness hugs the body and provides the right level of support: it took years of endless experimentation to reach this level of perfection. True to its values, edra is a proud supporter of "made in Tuscany": it is in Perignano, a city surrounded by the history and beauty of the Tuscan countryside, that its sofas are designed and manufactured. The fabrics of the upholstery are an integral part of the design, not just an accessory: made exclusively for edra, they must meet technical specifications - most of all, strong, thick yarns - that blend perfectly with the materials to give the sofa the right shape. The aesthetic qualities of fabrics must therefore agree with the language of the work: they are its skin.

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