Inspired by Rolf Benz

Rolf Benz is a design pioneer in Germany. Founded in Nagold, Black Forest in 1964, Rolf Benz has quickly become a leading manufacturer of contemporary upholstered sofas. Known and appreciated all over the world in over 50 countries, Rolf Benz has become synonymous with high-quality design, unparalleled comfort and the highest quality "made in Germany". The production of the company with around 450 employees takes place close to the headquarters. The frames are manufactured in-house in Pfalzgrafenweiler and stored, cut, sewn, assembled and upholstered in Mötzingen. The company is a global player in the furniture industry and partner of 300 retailers in Germany and 250 retailers worldwide. Exports account for 45% of total sales.

Rolf Benz: luxury sofas made in Germany In the 1960s, when the term "brand" was still relatively new, the company developed a direct emotional approach to its communication. Rolf Benz produces furniture of timeless elegance that allows the most demanding customers to express their own taste and lifestyle. In 2011, Rolf Benz introduced Freistil, an upholstery line for unconventional and creative consumers. The Rolf Benz Contract collection is recommended for public and commercial spaces. Rolf Benz's upholstery masterpieces are designed by leading international designers and have won many of the world's most prestigious awards. The modular sofa system "Nuvola", which he designed himself, won the "German Design Award 2018"

and the ideally proportioned club chair Rolf Benz 562 by This Weber won the "Iconic Awards: Innovative Interior 2018", "Best of Best ”. . Upholstered furniture from the Rolf Benz Contract collection is successfully used in widely publicized architectural projects in Germany and around the world. Werner Aisslinger designed the Rolf Benz sofa for the "25hours Hotel Langstrasse" in Zurich. The unusual Rolf Benz 580 armchairs and the EGO Rolf Benz sofa system decorate the Grand Hyatt Hotel in Berlin. Rolf Benz equips business premises at the Allianz Arena in Munich, the Lufthansa Business Senator Lounge at London Heathrow Airport and the University of Baltimore Law School. Jürgen Mauß, CEO of Rolf Benz AG, has been running the company since March 1, 2014. The Chinese company Kuka Investment and Management Co. Ltd., a Hangzhou-based subsidiary of Jason Furniture, purchased Rolf Benz in March 2018, committing itself to upholding the high brand standards that haunt us even when we go to sleep. It was this observation that led the young saddler Rolf Benz from Nagold in the Black Forest to found Rolf Benz in 1964. The first Addiform collection of sofas and armchairs has remained faithful to this new and modern space concept. Addiform elements are flexible and can be combined in many ways. The collection is simple, discreet, functional, and at the same time beautiful and practical. Anyone who sees them today, 50 years after their creation, will be pleasantly surprised by their modern, timeless design. In 1971, the year the Scenery line was launched, Rolf Benz was represented for the first time at the Cologne fair. In 1972, the birth year of the Swedish designer giant for low-cost designers, Rolf Benz responded with the slogan "Life to the handle" and made it clear that his goal was never to lower prices. The Livingpool sofa was born in 1974, when Germany became the football world champion. In the 1980s, designers took the floor by creating items for various brands that made design their only philosophy, regardless of functionality. In this context, the creative minds of Rolf Benz have repeatedly created true style icons, such as the sofa 6500

the timeless and elegant classic, produced by the brand to this day, is in the design collection of the Museum of Modern Art in New York. The 1990s were a memorable decade of the globalization of good design and unexpectedly saw Rolf Benz rapidly gaining international fame, thanks in part to some TV shows that became the most famous German brand of the time. Between 2000 and 2010, Rolf Benz achieved an undisputed position as a "luxury design brand" Made in Germany ". The light and elegantly designed DONO model was presented on the company's 40th anniversary in 2004 and has become the most successful sofa of the decade. Soon after DONO, the PLURA and MIO models appeared, true ambassadors of luxury. Introducing a new era of cool lounges and relaxation spaces for the most demanding customers, the company introduced the EGO line in 2003 as the quintessence of a "tailor-made sofa". Today, the VIDA and ONDA collections still incorporate modularity to allow for maximum customization to all user needs. Today's furniture trends demand multifunctional, personalized sofas that are adjustable in height and depth. Variable headrests, adjustable backrests, adjustable cushions and depth adjustment are features that Rolf Benz envisioned in its first Addiform sofa 50 years ago.