Inspired by Siemens

Siemens is a global brand in the kitchen appliances sector of the BSH Group. The brand, created to create solutions for telecommunications, has been on the market since 1847. Since the middle of the last century, it has been involved in the production and sale of equipment, with particular emphasis on the production of ovens, hobs, hoods, refrigerators and freezers. Siemens is headquartered in Munich, Germany, but has subsidiaries in around 200 countries around the world and employs nearly 400,000 people.

Ovens, hobs, refrigerators

Siemens solutions for the home Siemens has been a player in the home appliance industry for over 70 years. As part of the constant pursuit of technological innovation in the sector, the official goal of the company is to put customer habits and needs at the center of its research, offering demotic solutions and modern equipment. In fact, Siemens products are characterized by continuous research and development, which aims to integrate new technologies for the home with special attention to design, characterized by a modern style and minimalist lines. The company pays special attention to the production of kitchen equipment. Ovens, hobs, refrigerators, freezers, dishwashers and coffee makers, as well as tumble dryers and food processors.

Siemens is a benchmark for continuous experimentation in the world of user experience. For this purpose, the products introduced to the market are pre-tested at every stage of their development in dedicated laboratories, where the devices are used in typical family situations. The brand's goal is to provide home products that are easy to use, and at the same time equipped with technologically advanced and energy-saving systems. In this context, Siemens considered aesthetics as an additional selling point and developed its own recognizable creative concept based on the minimalism of its products. Typical examples of the perfect integration of equipment and functionality are the SN678X36TE built-in dishwasher or the KA92DHB31 refrigerator, both from the iQ700 collection, the perfect statement of balance between modern style and energy efficiency. Indeed, environmental awareness is also a key factor in the development of Siemens solutions. Devices of the German brand are designed to reduce the waste of water and electricity. Environmentally friendly products have seen a strong increase in sales in recent years and thus significantly contributed to the increase in the company's sales.

From telecommunications to household appliances. History of Siemens From its founding in 1847 until a century later, Siemens expanded and established its position in the field of telecommunications. From the post-war years, the brand expanded its areas of interest to the production of radios, televisions, washing machines and other appliances < / br>
the home-specific market segment was directed to Siemens Electrogeräte AG from 1957. The latter was then incorporated into the Siemens AG group along with Siemens & Halske, Siemens-Schuckertwerke and Siemens-Reiniger-Werke. Just one year after the founding of Siemens AG, in 1967, a new joint venture between the Bavarian brand and Robert Bosch GmbH launched the BSH brand, which is 100% managed by the Bosch Group. The leading brands of the holding are Siemens and Bosch, which also includes six other lesser-known brands - namely Gaggenau, Neff, Thermador, Constructa, Viva and Ufesa - and five regional brands - Pitsos, Profilo, Balay, Lynx and Coldex - under construction under the new brand, the group recorded growth in all aspects

on the product side, new areas of interest were explored and the process of international expansion was initiated. Among the original three locations, all located in Germany, BSH acquired 41 facilities, which gave the company the opportunity to expand in 13 different countries

if we include branches, the brand is present in over 40 countries around the world. The Siemens bond has been listed on the Frankfurt Stock Exchange since 2001 and on the New York Stock Exchange since 2014.