INSPIRED BY IDEAL STANDARD

We believe people should have their perfect bathroom as standard, whatever that means to them. We have been creating high-quality bathrooms for over 100 years. This is what we do. From sinks to bathtubs, from toilets to taps. When it comes to designing, manufacturing and configuring bathrooms, we know a bit.
We understand that the bathroom is more important than ever - wasted space. A place to sit with a glass of wine, relax, play, transform, refresh and rejuvenate. A room that can evolve from functional to living.
We know people are excited about their bathroom options, but they need help creating the best bathroom solution - or in other words their "real perfect" bathrooms are ambitious spaces: we're excited to help people in translating their vision into reality.
Since beauty is in the eye of the beholder, people want personalized solutions. They have an individual view of how their bathroom should work, look and feel, rather than accepting a 'one size fits all' solution. We call this the desire for "people-shaped spaces".
We believe that everyone deserves a bathroom that is functional, accessible, but also beautiful. Our goal is to help people create their "truly perfect" bathroom, whatever it means to them in terms of space, style, budget or needs.